Viral Launch, an Indianapolis, IN-based provider of software and services that enable private-label and major brands to sell on Amazon, secured a $7.3m Series A funding.
The round was led by Tenfore Holdings, with participation from existing investors Mentor’s Fund and UpOver Ventures. In conjunction with the funding, Tenfore Holdings Managing Director Dan Levine will join Viral Launch’s Board of Directors.
The company intends to use the funds to:
– further invest in technology and the team in sectors such as Amazon advertising, as well as
– power go-to-market strategy in the enterprise segment.
Founded in 2014 by Chief Executive Officer Casey Gauss, Viral Launch provides Amazon Marketplace sellers with an integrated suite of research, analysis, listing and sales tools. Available by subscription, the company’s SaaS solutions have served more than 9,000 brands to launch over 41,000 products.
Viral Launch also provides a range of creative services including photography, copywriting and listing optimization.