Upland Software, Inc. (Nasdaq: UPLD), an Austin, TX-based provider of cloud-based enterprise work management software, acquired PostUp, an Austin, TX-based provider of email and audience development solutions for publishing and media brands.
The purchase price paid for PostUp was $35.0m in cash at closing, net of cash acquired. The acquisition adds approximately $11m in annualized revenues and will be immediately accretive to Upland’s Adjusted EBITDA per share.
PostUp will add to Upland’s Customer Experience Management (CXM) solution suite.
Led by Jack McDonald, chairman and CEO, Upland Software provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise.
PostUp provides email and audience development solutions for companies in the media and publishing sector to develop and grow their audiences, drive audience engagement, and monetize their communications channels by generating new advertising and subscription revenue streams.