PopBase, a Burbank, CA-based creators of interactive digital fan clubs for social media influencers, raised funding from Queen City Angels and the Brandery.
The amount of the deal was not disclosed.
The company intends to use the funds to:
– accelerate technology platform development and
– launch with a select group of influencers.
Led by Lisa Wong, co-founder and CEO, PopBase provides a digital distribution platform that connects brands and consumers through a gamified experience, hosted by a digital avatar. Consumers engage with the avatar through play on any device (mobile, web, PC etc). Brands personalize and gamify every aspect of the experience through a web-based dashboard.
The company plans to launch its Alpha platform with YouTube stars Snarled, Lazypillow, Larry Bundy Jr, MarzGurl and WillBits in summer 2019 on iOS and Android.
Additional features and influencers will roll out over the course of the next 6 to 12 months.