Pink Lily, a Bowling Green, Ky.-based online fashion retailer, received a minority investment from private equity investors.
The amount of the deal was not disclosed.
The company will the funds to expand its product offerings, acquire additional talent and support operations.
Led by husband and wife team, Chris and Tori Gerbig, Pink Lily is an online fashion retailer, featuring a wide assortment of women’s clothing, shoes, swimwear and accessories.
The company has surpassed more than $70 million in total sales since beginning in 2014. Over the past five years, annual sales have increased consecutively each year and Pink Lily recently doubled the footprint of its fulfillment center in Bowling Green, KY to more than 50,000 square feet of office and industrial space.
Since inception, the company has also focused on building a community of fans coupled with regular engagement on social media, which has led to viral growth. Pink Lily now engages more than 1.5M Facebook followers and 500,000 Instagram followers.