Just Eat, a global hybrid marketplace for online food delivery, acquired Practi, a software service that provides independent restaurants and small chains with tablet-based Point of Sale (PoS) and restaurant management systems to manage their businesses.
The acquisition cost is an initial £6.7m with further payments dependent on the achievement of certain commercial milestones.
This deal will further strengthen Just Eat’s partnership with the thousands of restaurant partners on its platform. Whether by deploying new tablets or by incorporating Practi’s software on its Orderpads, Just Eat will provide its restaurant partners with PoS, cash and card payment handling, inventory management, kitchen operation and employee management systems, all within a single software package across multiple devices.
This will enhance Just Eat’s offering to restaurants, providing the PoS through which all their offline and online transactions are handled, the software through which they will manage their business and facilitating deep integration with their online business and customer promotions.
Just Eat’s technology will be embedded at the core of its partners’ offline operations.
Practi builds on the acquisition of Flyt, which connects Just Eat’s platform to restaurants chains’ existing PoS systems. Just Eat’s Practi based offering will target restaurants that do not already have PoS systems, offering them benefits of PoS and restaurant management software.
Combined, the two acquisitions will allow Just Eat to cover the full spectrum of restaurant partner needs.
Practi’s founders, Ohad Folman and Edan Folman, will continue to work at Practi, within the Just Eat group.