Jebbit, a Boston, MA-based Declared Data Platform, closed a $12m Series B financing round.
The round was led by K1 Investment Management, with participation from Manifest and Yard Ventures, Jebbit’s funding also includes notable strategic angel investors including Eric Roza, general manager of Oracle Data Cloud, Jonah Goodhart, former CEO and co-founder of Moat and Charles Jacobs, owner of the Boston Bruins.
The company intends to use the funds to hire additional talent to support operations at its Boston headquarters and in key markets including San Francisco, New York and London.
Led by Tom Coburn, CEO and co-founder, Jebbit provides a Declared Data Platform that enables brands to build accurate, relevant and actionable sets of proprietary data that focus on consumers’ motivations and preferences to create deeper emotional connections.
Clients include NBA, NFL, Boden, Express, Cathay Pacific Airways, Monster Worldwide and the Boston Celtics.