Gen.G, a Los Angeles, CA-based premier global esports organization, raised $46m in funding.
– Will Smith,
– Keisuke Honda’s Dreamers Fund,
– Dennis Wong,
– Michael Zeisser,
– David Rogier,
– New Enterprise Associates (NEA),
– Conductive Ventures,
– Battery Ventures,
– Canaan Partners,
– SVB Capital, and
– Stanford University.
The company intends to use the capital for the ongoing expansion of its global presence, which already includes teams in the world’s top esports leagues across the US, China, and Korea, the development of its youth esports academy program; and the launch of its Los Angeles headquarters opening in July 2019.
Established in 2017 by Executive Chairman Kevin Chou and led by CEO Chris Park and Chief Operating Officer Arnold Hur, Gen.G esports is a global esports company which owns and operates skilled teams competing in the world’s biggest esports competitions.
Gen.G is the parent company for Seoul’s team in the Overwatch League, and since establishing Seoul Dynasty.
It has acquired and founded a total of eight professional teams competing in Overwatch, League of Legends, PlayerUnknown’s Battlegrounds, Clash Royale, Fortnite, Call of Duty, and APEX Legends and signed sponsorship deals with Samsung Electronics (Samsung SSD), gaming hardware manufacturer Razer, computer networking company NETGEAR, chair manufacturer SIDIZ, and furniture brand for start-ups DESKER.
The company has offices in South Korea, the United States, and China.
As part of the announcement, Smith and Honda will join two-time NBA Champion and current Gen.G Player Management Advisor Chris Bosh in supporting Gen.G’s creative and commercial endeavors, guiding the growth of the Gen.G brand and advising Gen.G players and content creators.
The company has also announced the appointment of Martin Kim, Vice President of Strategic Partnerships.