Gather, an Atlanta, GA-based events platform for the hospitality industry, received a strategic investment from Enlightened Hospitality Investments LP.
The amount of the deal was not disclosed.
The company intends to use the funds to continue scaling and expanding its products.
Led by Nick Miller, Co-founder & CEO, Gather allows hospitality professionals to reach more event planners and streamline operations through its platform and the acquisition of top venue marketplace EVENTup.
The event platform and marketplace allows national brands, hospitality groups, and independent venues of all sizes to increase exposure, streamline booking management, and power long-term growth. Since being founded in 2013, the company has grown to serve a client roster of more than 5,000 venues nationwide and powered millions of events.
Enlightened Hospitality Investments is the the growth equity fund affiliated with Union Square Hospitality Group (USHG). Founded by Danny Meyer (who also founded Shake Shack), USHG operates some of the country’s most beloved and acclaimed restaurants, including Gramercy Tavern and Union Square Cafe.
In addition to making the investment in Gather, EHI will be joining Gather’s board, and Union Square Hospitality Group will leverage Gather’s event management platform for its restaurants and other businesses.