UPshow, a Chicago, IL-based screen-based consumer engagement platform for businesses to manage in-venue marketing, secured $6m in Series A funding.
The round was led by TDF Ventures and Jump Capital.
The company intends to use the funds to for scalable growth and enhanced product development.
Led by Adam Hirsen, CEO and co-founder, UPshow provides businesses with a plug-and-play technology solutions that transforms venue’s TVs into engaging and promotional experiences that drive sales, enhance engagement and improve marketing ROI.
The company’s solutions currently power more than 4,500 locations with 12,000+ active screens in hospitality, fitness, entertainment and healthcare venues such as Crunch Fitness, UFC Gyms, Cheddar’s Scratch Kitchen, Sky Zone, ATI Physical Therapy, among others.