Percolate, a San Francisco, CA-based enterprise content marketing platform provider, secured $32m in financing.
Backers included GGV Capital, Sequoia, Lightspeed, and Capital IP Investment Partners.
The company intends to use the funds to accelerate its leadership position in the content marketing category and invest in the next wave of marketing technology innovation.
Founded in 2011 and led by CEO Randy Wootton since 2018, Percolate provides a content marketing platform for the enterprise offering solutions to introduce visibility into the marketing process, improve coordination of work, and build marketing campaigns and content.
Users include the largest brands such as Mastercard, Cisco, Electronic Arts, and Bosch.