McDonald’s to Acquire Dynamic Yield

McDonald’s - Dynamic Yield
McDonald’s Corporation (MCD) acquired Dynamic Yield, Ltd., a New York and Tel Aviv, Israel-based leader in personalization and decision logic technology.

The amount of the deal was not disclosed but some media outlets said it totalled approx. $300m.

Led by Liad Agmon, co-founder and CEO, Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. The company serves more than 300 brands across the world.

The acquisition aims to fast-tracks McDonald’s digital transformation. The company will utilize this decision technology to provide a more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items.
The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections.

McDonald’s tested this technology in several U.S. restaurants in 2018. Upon closing of the acquisition, McDonald’s will begin to roll this technology out in the Drive Thru at restaurants in the United States in 2019 and then expand the use to other top international markets. The company will also begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s Global Mobile App.

Steve Easterbrook, President and Chief Executive Officer, McDonald’s is a global foodservice retailer with nearly 38,000 locations in over 100 countries around the world.

Upon closing, McDonald’s will become sole owner and will continue to invest in Dynamic Yield’s core personalization product and world-class teams. Dynamic Yield will remain a stand-alone company and employees will continue to operate out of offices around the world. Dynamic Yield will also continue to serve their current and future clients.



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