Impact, a Santa Barbara, CA-based partnership automation company, raised $75m in funding.
The round was led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, with participation from Silversmith Capital Partners.
The company intends to use the funds to accelerate platform development, further go-to-market and regional expansion, and accelerate both organic and inorganic growth.
Founded in 2008 and led by David A. Yovanno, CEO, Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Its solution automates partnership discovery, recruitment, onboarding, engagement and optimization for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud.
Mature clients leverage the Partnership Cloud to transform their organizations and partnership initiatives to expand across all types of partnerships, from traditional affiliates to influencers to strategic B2B partnerships and more, to become the fastest-growing revenue channel for their organization.
The company has over 400 employees and ten offices across the United States, Europe and Asia.