Fi, a NYC-based dog technology company, raised $7M in Series A funding.
The round, which brought total funding raised to date to $10m, was led by RRE Ventures with participation from existing seed investors Lerer Hippeau, Freestyle VC, and other tech investors.
Founded in 2017 by Jonathan Bensamoun (Product at Square & Handy) and Loren Kirkby (Chief Architect Dropcam Acq. By Nest), Fi provides a smart collar capable of accurately tracking dogs for weeks between charges.
The company created this technology system to alert owners of escaped dogs and locate them hours before they are picked up by a shelter or animal control, or worse. Fi measures the steps a dog takes. Set daily, weekly and monthly goals to hit, and compare them to other dogs wearing the Fi collar.
By leveraging the new LTE-M low power network from AT&T, Fi’s collar lasts on average 3 months between charges.
Born in the studio of industrial designer Fred Bould who shaped other consumer products of fame like the Nest Thermostat, the Roku, the Eero, and the GoPro Camera, the collar is designed for dogs with necks that are 13.5” to 34.5” (about 80% of dogs). The free mobile application is available for iOS and Android phones.
It is available now on Fi’s website http://tryfi.com for $149. Optional GPS/LTE subscriptions range from $1.59 – $1.89 per week.