DesireList, an Atlanta, GA-based media company focused on delivering personal stories and authentic product reviews from real professionals, secured $3m in seed funding.
The round was led by brand and media industry veterans:
– Don Thompson, former CEO of McDonald’s;
– Sonny Vu, former president and CTO Connected Devices at Fossil Group; and
– John Brenkus, creator and host of the “Sport Science” show.
Led by Eric Sheinkop, co-founder and CEO, DesireList has created a platform that connects consumers to real professionals giving exclusive access to hear their path to Pro as well as discover and shop the products they genuinely use and recommend.
The brand showcases video content featuring NFL athletes, top models, celebrity fitness trainers, wellness experts, make-up artists, stylists and dancers sharing inspirational stories of success and adversity on their journeys to greatness. These professionals have access to the top products available on the market and the DesireList platform allows them to share the ones they find work the best.