Applicaster, a NYC-based company simplifying the production, delivery and maintenance of direct-to-consumer media applications, raised $20M in growth funding.
The round was led by Viola Growth with participation from 83 North, Pitango, Saban Ventures, and Planven Investments. In conjunction with the funding, Eran Westman, partner at Viola Growth, will join Applicaster’s board.
The company intends to use the funds to expand its global presence and product set.
Led by Jonathan Laor, CEO, Applicaster provides a SaaS app management platform, Zapp, which gives the tools brands need to prototype, develop, and maintain direct-to-consumer apps across phones, tablets, and connected TV devices, utilize OTT services and integrate key functionalities into third-party apps.
The company has also made several key hires, including:
– Jim Bennette as VP of Sales; and
– Mark Cokes as VP of Marketing.
Applicaster has offices in New York, San Jose, Miami, London and Tel Aviv.