MediaAlpha Receives Strategic Investment from Insignia Capital Group

mediaalphaMediaAlpha, a Los Angeles, CA-based provider of programmatic advertising platforms for native search and metasearch media, secured a new investment from Insignia Capital Group.

The investment was made in connection with a recapitalization transaction that values the company at approximately $350m. White Mountains Insurance Group, Ltd. (NYSE: WTM) will remain a significant equity holder in MediaAlpha going forward with a 42% ownership interest on a fully-diluted basis. There will be no changes to the founding management team.

This deal will help accelerate the company’s growth plans.

MediaAlpha is a marketing technology company that operates exchange platforms facilitating real-time transactions between advertisers and publishers of performance media. The company has developed platform solutions for a range of insurance verticals, including auto, motorcycle, home, renter, health and life, and non-insurance verticals, including travel, education, personal finance and home services.
They power over 200 million transactions annually, representing more than $400 million in aggregate media spend.

FinSMEs

04/02/2019

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