Health-E Commerce Receives Majority Investment

Health-E CommerceHealth-E Commerce, a New York-based parent company of pre-tax health and wellness shopping sites, received a majority investment from Beecken Petty O’Keefe & Company.

The amount of the deal was not disclosed.

The company intends to use the funds to continue to develop its offering and expand adoption of its services.

Led by CEO and founder Jeremy Miller, Health-E Commerce is the parent company of a family of e-commerce brands dedicated to pre-tax health and wellness, including and, WellDeserved, a hub for redeeming corporate wellness rewards, and Caring Mill — the company’s private label line of health products that provides a donation with purchase to Children’s Health Fund.

Beecken Petty O’Keefe & Company is a Chicago-based private-equity firm focused exclusively on the healthcare industry.



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