Donde, a NYC-based provider of a Visual Discovery Technology platform to improve the performance of ecommerce sites, raised $6.5m in Series A funding.
The round was led by Matrix Partners, with participation from previous investors including senior leaders from AliExpress, Google, Waze and Mobileye.
The company, which now raised a total of $10M in funding to date, intends to use the funds to scale the business and develop partnerships with major retailers in the US.
Founded in 2014 by Liat Zakay, CEO, Donde provides online retailers with a software-as-a-service platform that uses AI, computer vision and natural language processing to provide intuitive online search capability based on products’ visual features rather than keywords. By integrating its technology into their e-commerce operations, retailers can automate merchandising and product recommendations, react to trends, reduce operational overhead, shorten purchase times, and improve the online shopping experience for customers. .
This funding follows a partnership with Forever 21, which allows shoppers to search for items by clicking on product attributes they were searching for, like the length and fit of a skirt to the neckline and color of a shirt.
Today, Donde is working on pilot programs with several other major retailers in the US and Europe.