DataSine, a London, UK-based AI startup which combines expertise in psychology and machine learning to allow businesses to personalize their communications at scale, raised $5.2m in Series A funding.
The round was led by Pentech and Propel Venture Partner, with participation from C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC.
Led by founder and CEO Igor Volzhanin, CTO Chris Loy and Chief Scientist James Gin, DataSine provides Pomegranate, an AI-powered campaign platform that tailors content to personality. Pomegranate allows businesses to tailor content to resonate with their audience, from the segment level down to the individual customer. It applies machine learning to behavioural data that companies already collect to build customer profiles, and provides an AI-powered content editing platform to guide marketers in tailoring a range of content elements, including words and images.
The platform already integrates with HubSpot and MailChimp, with the company looking to launch further integrations throughout the year.
Launched in 2015, DataSine has worked with companies from across Europe, including BNP Paribas and Tinkoff bank. Now, it is entering the SME market through the launch of Pomegranate in March.