Crayon, a Boston, MA-based market and competitive intelligence company that enables businesses to track, analyze, and act based on market movements, raised $6m in Series A funding.
The round was led by Bedrock Capital, with participation from Baseline Ventures, Converge, Box Group, Oyster Funds and both new and existing angel investors.
The company will use the new funds to double the team and support growth across engineering, sales, services, and marketing.
Led by Jonah Lopin, CEO and co-founder, Crayon provides a market and competitive intelligence solution that enables businesses to track, analyze, and act on market movements from their competitors, customers, and partners. Tens of thousands of teams use its software to capture and analyze complete competitive intelligence – external messaging and positioning, product and pricing changes, hiring plans, partner strategies, and more – pulling from hundreds of millions of sources.
In the last four months, the company has released dynamic Battlecards, Salesforce integration, and integration with sales enablement platforms, among other improvements.
Customers include Fortune 50 companies and mid-sized businesses across industries, including Intuit, Monster.com, and Zendesk, global enterprises and high growth startups.