Affinity Closes $26.5M Series B Financing

affinityAffinity, a San Francisco, CA-based relationship intelligence platform, raised $26.5m in Series B funding.

The round was led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures and angel investors including SuccessFactors founder and former CEO Lars Dalgaard.

The company, which has now raised a total of $40.5 million, intends to use the funds to continue to build its platform.

Founded in 2014 by Ray Zhou and Shubham, Affinity provides patented technology that structures and analyzes millions of data points across emails, calendars, and third-party sources to give companies in the financial services, real estate and technology industries the tools to automatically manage their most valuable relationships, prioritize important connections, and discover untapped opportunities.
The company uses artificial intelligence to analyze relationship strength and highligh the best paths to warm introductions. The platform also offers a holistic view of users’ networks in a centralized, automatically updated database without any manual upkeep.

As part of the funding, David T. ibnAle, Managing Partner of Advance Venture Partners, has joined Affinity’s board of directors. Mr. ibnAle is a veteran venture capital and private equity investor and served as Managing Director and Global Head of Technology Investing at TPG Growth and as a Partner at Francisco Partners before co-founding AVP.



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