Your Super, a line of natural, organic, plant-based superfood mixes made exclusively of whole food ingredients, raised $5m in Series A funding.
The round was led by PowerPlant Ventures, with participation from Doehler Ventures and high profile food angels. In conjunction with the funding, Dan Gluck, Partner at PowerPlant Ventures, will join Your Super’s board of directors.
The company intends to use the funds to accelerate growth, expand its team, develop new products, create additional resources aimed at simplifying the adoption of a more whole food plant-based diet, including e-books and healthy eating guides.
Founded by Michael Kuech and Kristel de Groot in 2015, Your Super currently offers seven functional superfood mixes made of five to six nutrient dense, complementary whole foods that are naturally high in micronutrients, including vitamins and minerals. The company sources its ingredients, which currently include 22 superfoods such as Spirulina, Acai, Moringa, Wheatgrass, Baobab and Maca, directly from farmers and small suppliers around the world via a transparent supply chain. They test every single batch through a third party lab to ensure all ingredients are organic, non GMO, and offer peak health benefits.
A classic e-commerce business, it has sold over 500,000 mixes to-date, with 95% of sales coming through YourSuper.com. In addition to online, its products can be found in select specialty retailers such as Erewhon in Los Angeles and ABC Home + Kitchen in New York City.
Launched in Amsterdam in 2015, the company has offices in Berlin and Los Angeles.