The amount of the deal was not disclosed.
Led by Brett Caine, CEO and president, Urban Airship provides digital customer engagement solutions for marketers and developers to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Its solutions are used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow.
Together, Urban Airship and Accengage now form a large mobile customer engagement company, with solutions for apps, websites, SMS, email, mobile wallets and other channels. Customers from each company will benefit from access to new technology and expanded engineering resources, as well as support from a large team of digital customer engagement experts.
The businesses share expertise in industry verticals such as retail, finance, media and travel and use the same back-end technologies and programming languages, enabling teams to incorporate expertise and technology from one platform to the other. The businesses complement each other’s regional strengths, with Urban Airship the dominant vendor in the Americas, Nordics and UK, while Accengage leads in France, Germany, Spain and Italy.
Accengage will add hundreds brands including Air France-KLM, Lidl, Mediaset España, OUI.sncf, Orange, Sephora Europe, vente-privee.com and Zalando.
All Accengage employees will join Urban Airship, including CEO and co-founder Patrick Mareuil who will lead European operations as managing director of EMEA from Urban Airship’s new Paris office. Urban Airship will continue to enhance and fully support Accengage’s platform as it rapidly develops a combined platform offering the best of the combined companies’ capabilities.