Knotch, a NYC-based independent digital content intelligence platform, raised $20m in Series B funding.
The round was led by New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. In conjunction with the funding, Hilarie Koplow-McAdams, NEA Venture Partner, and Rob Norman, Former Chief Digital Officer of WPP’s GroupM, joined Knotch’s board of directors
The company intends to use the funds to further expand product offering and customer support, growing their presence across North America, and globally. .
Launched to market in 2015 by Anda Gansca and Aron Tzimas. Knotch provides a platform that enables brands to measure and optimize their digital content based on a set of holistic data signals, including behavioral and audience data, attitudinal feedback, engagement, and conversion metrics.
It is used by customers across the Fortune 500, including brands such as: JP Morgan Chase, AT&T, Ally Bank, Ford, Calvin Klein, Salesforce and more.