Beeswax, a NYC-based extensible programmatic buying platform, secured $15m in Series B funding.
The round was led by RRE, Foundry, and Amasia along with participation from You & Mr Jones.
The company, which has raised $28m to date, intends to use the funds to continue to grow across North America, Europe, and APAC.
Led by Ari Paparo, CEO, Ram Rengaswamy, Chief Technical Officer, and Shamim Samadi, Chief Product Officer, Beeswax provides advertisers with a cloud-based programmatic media buying system that can be customized and integrated to match different business needs.
Customers include Twitch, FourSquare, Cognitiv, Social Point, Dailymotion, Tresensa, and Iotec, among others.