Soomla, a Tel Aviv, Israel-based mobile monetization measurement platform, raised $2.6m in Series A funding.
The round was led by JAL Ventures with participation from existing investors.
The company intends to use the funds for continued global expansion and for further investment in its proprietary technology platform. In conjunction with the funding, Tal Shaked, General Partner at JAL Ventures, will join Soomla’s board of directors.
Founded in 2012 by Yaniv Nizan, CEO, Soomla provides a monetization measurement platform that gives mobile app publishers insight into the revenue they are generating from advertising as well as visibility into what ads are placed in their app.
The platform makes these insights accessible to customers specifically by tracking revenue per user, per segment, per cohort and per traffic source.
Soomla is used by 8 of the top 50 game publishers.