Price f(x), a Munich, Germany-based cloud pricing software company, raised €25m in Series B funding.
The round was led by Digital+ Partners and Bain & Company, with participation from Credo Ventures and Talis Capital.
The company intends to use the funds to further expand its existing platform capabilities and introduce a new product offering for the SME market segment.
Established in 2011 and led by Marcin Cichon, CEO, Price f(x) provides a modular SaaS solution for Price Optimization, Management (PO&M) and Configure-Price-Quote (CPQ) for enterprises of any size, based on the latest in native cloud architecture.
The company currently serves over 80 global, blue-chip B2B and B2C customers across a variety of industries, including Robert Bosch, SchneiderElectric, Owens-Illinois, Iron Mountain and Sonoco.
It has also developed a partner ecosystem with global technology, consulting and integration providers—including Bain & Company and SAP. Earlier this year, Bain & Company and the company announced a partnership to develop the Bain Pricing Navigator, offering Bain & Company clients a software tool to continuously assess and adjust pricing based on their company’s performance by leveraging real-time dashboards, proprietary insights and templates, as well as integration with CRM and ERP systems.