Popular Pays, a Chicago, IL-based software platform for marketers to collaborate with social content creators, raised an additional $1.1m in series B financing.
The new investment, which brought total amount raised for the round to $6.6m, came from ICCP SBI Venture Partners. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Beringea, a Detroit-based Venture Capital firm, lead the Series B round with participation from GoAhead VC and Hyde Park Angels.
Led by Corbett Drummey, CEO, Popular Pays provides a platform that gives customers the ability to create, scale and manage their work with influencers and custom content creators from creative briefing to payment.
Key features of the software include:
– Ability to search and engage a community of expert content creators across all networks and formats, including recommended candidates
– Automatic Brief Builder
– Integrations with the social networks to use final content in paid media
– Contracting and payment automation
– Workflow tools that allow for strategic and creative control, including content review, direct communication, shipping, & revision tracking
Efficiently scale content and social posts for your brand
The company has now raised a total of $12.6m since launch five years ago. Since their Series A in April 2017, it has roughly doubled in size and expects to add a dozen full-time roles in 2019 and grow to 50 employees.