SalonHQ, a mobile beauty commerce platform, secured $2m in seed funding.
Backers included Panache Ventures, Jeff Cohen, CEO of The Stars Companies, and Pat Parenty, former President of L’Oreal US Professional Products Division. As strategic partners, Cohen and Parenty will be actively engaging other industry executives and leaders to expand and scale the company.
The company intends to use the funds to expand in the market.
SalonHQ provides a mobile beauty commerce platform uniquely targeted for beauty products distributors. The mobile app/front-end connects sales teams and salon customers directly to distributors’ ERP systems for order processing. This enables distributors, brands and salons to improve productivity and increase product revenue. Additional tools will continue to be introduced for salon owners and stylists to assist in managing their businesses effectively.
The platform is currently processing orders for more than 10,000 salons.
SalonHQ, which has offices in San Francisco, Boston, New York, and Miami, is a StepLadder Holdings company, founded by Mark Porter and David Grohol to incubate, service and invest in (primarily) technology-focused startups.