Virgin Pulse Acquires SimplyWell

virgin pulseVirgin Pulse, a Providence, R.I.-based health and wellbeing company, acquired SimplyWell (fka Viverae), a wellness management company focused on helping organizations improve and simplify health for their employees.

The amount of the deal was not disclosed.

Virgin Pulse’s purchase of SimplyWell follows the completion of its merger with RedBrick Health earlier this year. Together, thw two companies deliver technology, live services, partner ecosystem, analytics, personalization, global reach and scale to engage employees every day to achieve their health and wellbeing goals.

With the acquisition, Virgin Pulse clients will now have access to condition management across 22 identifiable conditions, including heart disease, diabetes and obesity. Adding deep condition management capabilities extends the company’s current coaching offerings and allows it to offer an end-to-end suite of live services to support all employees – from healthy and moderately healthy to the highest-risk, highest-cost employees.
In addition, SimplyWell’s analytics and claims reporting capabilities will be integrated into the Virgin Pulse platform to provide clients with insight into health issues and key healthcare cost drivers that can be analyzed and supported with claims data. Having the ability to analyze and leverage claims data will allow Virgin Pulse to drive more targeted, personalized experiences, identify and close gaps in care and deliver measurable ROI to clients.

SimplyWell clients will have the opportunity to expand their wellbeing programs with Virgin Pulse’s full-featured digital behavior change platform, which fosters daily habit formation and encourages users to make healthy lifestyle decisions through the delivery of personalized content, nudges and social challenges. They will also benefit from Virgin Pulse’s scale, access to additional resources, a mobile app, major global footprint and capabilities (language and localization), extensive partner ecosystem and experience in bringing innovative products to the market.

Virgin Pulse’s digital engagement platform, which includes challenges and healthy habit tracking, is available to SimplyWell clients immediately. Deep condition management coaching, as well as advanced claims analytics and reporting, will be available to Virgin Pulse clients in Q3 2019.

SimplyWell will be rebranded as Virgin Pulse by the end of 2018.

The combined organization will be headquartered in Providence, R.I., and maintain an office in Dallas, Texas, along with five additional U.S. offices as well as global centers of excellence in multiple international locations, including Australia, Canada, the United Kingdom, Switzerland, Bosnia, Brazil and Singapore.

Founded as part of Sir Richard Branson’s Virgin Group, and led by David Osborne, CEO, Virgin Pulse is a digital health, wellbeing and engagement company focused on engaging users every day in building and sustaining healthy behaviors and driving measurable outcomes for employees, employers and health plans.
Today, members in more than 190 countries, spanning over 3,300 organizations – many of the Fortune 500 and Best Places to Work – use its digital and live solutions.



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