PebblePost, a NYC- and San Francisco-based Programmatic Direct Mail provider, raised an additional $6m in Series C funding.
Backers in this tranche, which brought the total funding raised in the Series C round to $31m, included Capital One Growth Ventures, Kickstart Seed Fund and other investors. As previously announced, Advance Venture Partners led the round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and digital media angels.
The company intends to use the funds to continue to develop its customer platform, with enhancements to increase capabilities in the areas of attribution, re-engagement and prospecting to allow brands to measure and optimize campaigns, and to expand its presence across new vertical and partner channels.
Led by Lewis Gersh, CEO, PebblePost combines digital advertising and physical mail to create a new marketing channel that turns online engagement into direct, at-home interactions that drive purchase decisions. Its Programmatic Direct Mail® platform and solution integrate targeting, algorithmic optimization, attribution and quantitative analysis to send personalized direct mail to consumers.