Marchex, Inc. (NASDAQ:MCHX), a Seattle, WA- and NYC-based provider of call analytics that drive, measure, and convert callers into customers, acquired Telmetrics, an enterprise call and text tracking and analytics company, for consideration of up to $13.1m in cash.
By combining resources, the companies expect to leverage machine learning and AI-driven capabilities across a large conversational data set in the industry to deliver personalized, sales enhancing solutions for customers across communication channels, including voice and text.
The combined company will give a unified view of customer communications across voice and text channels to surface critical insights and create actionable solutions.
These expanded capabilities will help companies find, engage and nurture their most valuable customers across two of the most important communication channels, voice and text.
Led by Andrew Osmak, CEO, Telmetrics specializes in providing call analytics to enterprise customers in a variety of vertical categories such as auto, local aggregators, digital agencies and online directories. In addition, the company’s Smart Number product enables enterprises to capture and analyze SMS/text interactions as part of its real-time media call analytics solutions. Telmetrics processed more than 100 million minutes of conversation between businesses and consumers so far this year.