Bellami Hair, LLC, a Los Angeles, CA-based hair extension brand, received a $20m minority investment from Cathexis Holdings LLP with a further $100m capital commitment.
Cathexis is a multi-strategy holding company based in Houston, Texas, with investments ranging from real estate and energy to private equity.
Founded in 2012 by Julius Salerno and Nikki Eslami, Bellami Hair designs iconic hair products which it markets in partnership with the top beauty influencers in the world to its platform of digital consumers and through its Bellami Beauty Bar.
In 2018, the company increased its offerings by launching their Bellami Professional products and education for stylists in addition to expanding their Bellami Beauty Bar brick and mortar retail salon concepts. The Las Vegas Bellami Beauty Bar, recently opened, is the sixth location following Los Angeles, Houston, Miami, New York, and Vancouver, BC.
In addition to new openings, the brand plans to support their Bellami Professional Hair Extensions and Education initiative, which continues to expand across the United States and into Europe and Asia.