Raises $1.6M in Seed Funding

the aiden, a London, UK-based AI analytics startup, raised a $1.6m in seed funding.

The round has been led by Partech, with participation from Sophia Bendz, who previously led marketing at Spotify for 7 years, and Nicolas Pinto, founder of Perceptio, which was acquired by Apple. In conjunction with the funding, Reza Malekzadeh, partner at Partech and early VMWare employee, will join’s Board of Directors.

The company intends to use the funds to accelerate growth and the development of the AI powered marketing analyst.

Co-founded by Marie Outtier (CEO), who has a background in mobile marketing and technology, and PJ Camillieri (CTO), who previously spent 10 years at Apple and has extensive experience working with Natural Language Processing and virtual assistants, Aiden provides mobile app marketers with an AI analytics platform that uses machine reading to analyze large sets of paid advertising data, and proactively make changes to improve ROI of their manage multichannel paid acquisition campaigns.

This last round brings’s total funding to $2.3m, after an initial pre-seed round of $750k in March 2017.



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