Admix Acquires VRFocus.Com

admixAdmix, a London, UK-based provider of a non-intrusive monetization solution for AR/VR, acquired, a Farnborough, Hampshire, UK-based AR/VR focused media company.

The amount of the deal was not disclosed.

Launched in 2014, VRFocus is a specialist technology news website, which covers all aspects of immersive technology including virtual reality (VR), augmented reality (AR) and mixed reality (MR). It is primarily concerned with VR entertainment.

According to a press release, following the deal, will retain its editorial independence and remain the go-to publication for all the latest news and thought-provoking articles reflecting on immersive technology for many years to come.

Founded in 2017 by Samuel Huber (CEO), Joe Bachle-Morris (COO) and Mark Rich (CTO), provides a monetization solution for VR/AR, enabling developers to place non-intrusive ad units within their content. The company announced a $2.1m funding last week.





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