VitaCup, Inc., a San Diego, CA-based maker of functionally infused coffee and tea products, received growth investment from North Castle Partners and First Beverage Ventures.
The amount of the deal was not disclosed.
The company intends to use the proceeds to further accelerate growth.
Launched in 2017 by digital marketing executives Brandon Fishman and Roman Bills, VitaCup provides an innovative way of taking daily vitamins through its portfolio of premium coffee and tea products fortified with a blend of essential vitamins, superfoods, antioxidants and other functional ingredients. The products are available in a Keurig® compatible format and sold primarily through e-commerce channels with distribution across stores in the food, drug and mass channels.
VitaCup recently launched Genius Blend and Beauty Blend, which are infused with MCT oil & turmeric and collagen & biotin, respectively.