Pathmatics, a Santa Monica, CA-based marketing intelligence platform, received a $3M strategic investment.
Backers included Mintel and SPH Ventures, which joined existing investors Upfront Ventures, BDMI, Baroda Ventures, Daher Capital, and Karlin Ventures.
Founded in 2011 by Gabe Gottlieb, Pathmatics provides a marketing intelligence platform that gives users visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, allowing users to optimize media and marketing decisions.
Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This enables them to minimize waste from their budgets, position their marketing, and predict the next moves of their competitors.
Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible.