Once Upon a Farm Raises $20M in Series B Funding

once-upon-a-farmOnce Upon a Farm, a Berkeley, Calif.-based provider of organic, cold-pressed baby food, applesauce and smoothies, closed a $20m Series B financing round.

The round was led by CAVU Venture Partners, with participation from S2G Ventures, Beechwood Capital and other investors. In conjunction with the funding, CAVU’s co-founder and managing partner Brett Thomas, along with Jared Jacobs, will join the company’s board.

The company intends to use the funds for growth in retail and product innovation.

Led by John Foraker, CEO, and Jennifer Garner, Once Upon a Farm currently offers lines of baby food, applesauce and smoothies that are cold-pressed (HPP) to lock in nutrients, taste and color.

Since last September, the B-Corp certified company has expanded from 300 retail locations to more than 8,500. Key retail partners include:

  • Target,
  • Whole Foods,
  • Kroger, Publix, and
  • Walmart, among others.

Once Upon a Farm will continue placing product in the dairy set but will also expand its presence into the baby ailse with in-line coolers. In addition to retail expansion, the company recently announced a new line of baby food cups, specifically designed for spoon-feeding occasions, that will be in stores early next year.



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