Kinetic, a NYC-based maker of a wearable device that reduces workplace injuries for industrial workers, closed a $4.5m seed funding round.
Backers included Crosslink Capital and Primary Venture Partners.
The company intends to use the funds to expand manufacturing capabilities and scale operations.
Founded in 2015 by CEO Haytham Elhawary and CTO Aditya Bansal, Kinetic builds REFLEX, a wearable device that reduces workplace injuries for industrial workers. The wearable attaches to a worker’s belt and measures activities that put them at risk of injury, such as unsafe postures, jumping off vehicles or slips and falls. To reduce lifting injuries, the device detects unsafe postures and alerts the worker with a real-time vibration. By gamifying the process, workers compete with their colleagues to stay under a certain goal of unsafe motions per day. Managers can then view insights and analytics on the company’s dashboard.
Customers include Iron Mountain and Crane Worldwide Logistics as well as large manufacturers and logistics/transportation providers.