Heed, a NYC-based company that provides an AI platform focused on giving access to insights behind key moments from live events, raised $35m in funding.
The round was led by SoftBank Group International.
The company intends to use the funds to extend the development of its platform and accelerate its expansion as it partners with sports clubs and leagues around the world.
Co-founded by AGT International and Endeavor and led by CEO Danna Rabin, Heed uses AI to identify a game’s moments and IoT-based data analytics to generate exclusive new insights and automatically deliver them in near real-time to fans’ mobile devices. Beyond analyzing the physical elements of a sporting event, Heed unlocks the emotional and behavioral realities of live sports events.
The company also has offices in London and Herzliya, Israel.