Even Financial Acquires Birch Finance

even financialEven Financial, a NYC based search, comparison and recommendation engine for financial services, is acquiring Birch Finance, a San Jose-based personal finance app for everyday consumers to find the best credit cards and optimize their rewards.

The amount of the deal was not disclosed.

Led by Alex Cohen, Chief Executive Officer, Birch offers a mobile and web application that makes finding the right credit cards painless. Its core recommendation engine analyzes a user’s real transaction history and compares it against hundreds of credit cards and their respective reward programs to determine the optimal set of cards that individuals should have in their wallet.
Birch compares over 200 of the top credit cards to provide unbiased recommendations.

Founded in 2015 by Phillip Rosen, Chief Executive Officer, Even Financial provides infrastructure for financial services and channel partners to connect consumers with personalized products, utilizing its API.
Through its platform, the company enables a wide range of over 150 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, Lending Club and Marcus by Goldman Sachs.

Even’s platform works by evaluating consumers on a rich set of criteria to determine the ideal financial product fit. Consumer data is sourced, verified and enhanced by machine learning to create a profile that allows financial institutions to match consumers in real-time to the optimal product for their needs.

This acquisition will allow Even Financial’s partners to optimize the process of getting the right cards to the right consumers.
Effective immediately, Mr. Cohen will assume the role of Senior Director, Credit Card Marketplace, Even Financial.



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