Assembled Brands Raises $100M in Capital from Oaktree

assembledbrandsAssembled Brands, a Los Angeles, CA-based provider of working capital to emerging consumer brands, closed $100M in funding.

Funds managed by Oaktree Capital Management made the investment.

The company will use the funds to expand its reach to include new product categories from all industries and continue developing its proprietary underwriting technology.

Founded in New York City in 2013 by CEO Adam Pritzker, Assembled Brands created a proprietary methodology (called the Assembled Brands Capital Formula) that uses data to understand how deep a brand’s relationship is with its consumers and gives to extend capital that is less dilutive than what private equity or venture capital may require, beyond what banks are willing to do.
Additionally, the company offers brands an advantage via access and intelligence derived from proprietary data, leading to improved decision making and fast results.



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