Launchmetrics Raises $50M in Funding

LaunchmetricsLaunchmetrics, a NYC and Paris-based provider of a marketing platform and analytics solution for the Fashion, Luxury and Cosmetics (FLC) industries, raised $50M in funding.

The round was led by Bpifrance, with participation from Seventure, Cipio Partners and Famille C (Famille Courtin-Clarins).

The company intends to use the funds to accelerate its business across Asia, the Middle East and Europe, further invest in the development of its data technologies, and expand the team (with over 150 new hires slated in the next two years in marketing, sales, software development and data).

Led by Michael Jais, CEO, Launchmetrics is a marketing platform and analytics solution for Fashion, Luxury and Cosmetics professionals to identify the most influential voices in the industry, activate those voices and measure the results of their marketing and communication campaigns.

Founded in NYC with operating headquarters in Paris, and offices in London, Milan, Los Angeles, Tokyo, Madrid, and Girona (Spain) and support in five languages, the company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Immagine, and Google, to accelerate their business and build lasting exposure.

Launchmetrics has grown from $25m to $100m in revenue over the next 4 years, leveraging an organic growth and a strategic M&A program. It serves the top seventy fashion and luxury brands worldwide including Dior, Fendi, NET-A-PORTER, Topshop, etc.



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