Interana Raises Venture Capital Funding From M12

interanaInterana, a Redwood City, CA-based event data platform, raised funding from M12, Microsoft’s venture fund.

The amount of the deal was not disclosed.

Led by CEO Gregory Smirin, Interana is an event data platform that enables enterprise employees to understand each customer action to develop products, , increase customer engagement, ensure customer renewals, or improve functionality, and drive growth.
The platform is deployed on Microsoft Azure throughout several businesses within Microsoft including Azure Active Directory, Bing, Microsoft Office 365, and others.
The company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

Customers include Asana, Comcast, Microsoft, and Sonos, among others.



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