BrandTotal, a New York- and Tel Aviv-based provider of an agile marketing platform, raised $6m in funding.
The round, which brought total venture funding to $8m, was led by Flint Capital with participation from NHN Investment, One Way Ventures, FJ Labs, Glilot Capital Partners and Keshet Dick Clark Productions.
The company intends to use the funds to expand sales, marketing and data science efforts via its new offices in New York as well as internationally.
Led by Alon Leibovich, CEO and co-founder, BrandTotal provides a SaaS-based agile marketing platform that leverages artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors.
Through campaign aggregation, the company’s technology detects creatives across various digital channels and clusters them into campaigns for analysis. Using signal detection, the platform identifies trends and outliers between brands within the industry-wide competitive landscape.
The platform collects and consolidates both public and targeted “dark” posts from numerous paid media channels, including Facebook, Instagram, Twitter, YouTube, Amazon and display banners across the web.
It provides detailed reports and cross-platform competitive analytics to help quantify brand marketing initiatives, including:
– Target demographics
– Share of voice
– Advertising spend
– Creative assets
– Audience sentiment
– Active channels
– Engagement across multiple social platforms
– Organic content shares