No matter if you are running a one-person business or working in a fortune 500 company – social media has become a popular way to maintain relationships with current and potential customers. The social media universe can be an overwhelming place for small businesses. And, as a small business marketer, you’re likely strapped: for funds, time, and manpower. That means you need to enter the space with a game plan to jump-start your online marketing strategies on social media. A social media strategy is vital for brand awareness and will improve communication between your business and consumers.
This article guides you in developing a template for your social media strategy in order to promote and sell your products and services online more effectively.
Follow these 5 quick and easy steps.
1. Frame a Credible Presence
Framing a credible reputation on social platforms might sound complicated, but it’s not. Do you know why it’s not complicated? Because as a small business, you don’t need to have a huge amount of followers, and you don’t need to connect with lots of folks. You can use social media to:
– Increase traffic to your webpage,
– Increase conversions,
– Improve customer retention and customer service,
– Create brand awareness,
– Develop positive associations around your brand,
– Encourage discussions about your business or website, and
– Attract followers, fans and friends to further promote your brand.
You just need to connect with the right audience in your area and to do so, building brand awareness is the best way.
Optimising your website is a worthy investment. A third of the SMEs we interviewed use Google to help them discover relevant products and services. The easier it is for SMEs to find you online, the more likely it is that you’ll generate inbound enquiries. As you can see, there’s no magic marketing bullet that will hit all your targets in one shot and to learn more you can visit casinowebsite.com for brief article about bans on Google Ads. To successfully reach small businesses, the best approach is an integrated PR strategy that includes traditional media, social media, email and influencer marketing, and SEO. This will likely yield the best results for your business.
3. User-Generated Content
One of the great things about social media is it gives everyone a voice. Now, if you have customers who love your brand, you’re likely going to hear about it or see it on social media. A recent trend in marketing has been to embrace user-generated content. It’s as simple as it sounds—brands are taking the content created by their users and highlighting it. There are two main benefits behind this.
– It makes marketing a bit easier for your brand.
– It highlights and showcases an active community to your followers.
Consumers today, want to see input from other customers before they buy. For small businesses this approach also explains why user-generated content works so well.
4. Associate with Experienced Business Professionals
Social media is a world of relationships. Whether you’re responding to comments on Facebook or building your professional network on LinkedIn, it’s essential to take some time to connect with experienced and business-minded professionals.
5. Measurements and Metrics
It’s important to know what you need to track in order to know how your content and social media strategy is affecting your audience and your sales. Use Google Analytics and turn your data into decisions:
– What’s working?
– How well is it working?
– What actions should be taken next?
When using Google Analytics as your data source, there are four categories of reports we suggest you follow. Each one is a key to understanding certain insights that impact the performance of your social media strategy:
– Conversion reports: Determine if your social media content is helping your business achieve its marketing goals, and discover which networks are achieving the best results.
– Behaviour reports: Uncover ways you can optimise engagement.
– Audience reports: Dig deeper into your understanding of who your audience members are, what content interests them, and how they share it with friends.
– Acquisition reports: Get insights on the keywords your visitors are using to discover your content, and use these words in your social media messages.
When developing a social media strategy make sure your social media goals are aligned with your business goals. Know your target audience by crafting individual brand personalities and use these personas to select your social media platforms and the types of content you want to share.