Plant-Based Jerky Company Mindwell Raises $100K in Seed Funding

MINDWELLMindwell, an Ann Arbor, Mich.-based plant-based jerky company, raised $100k in seed funding.

The Zell Founders Fund, a student-led venture fund in the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan, made the investment.

The company intends to use the funds to expand the business through investments in working capital and marketing.

Founded in early 2017 by Allyson Stewart, MBA ’17, and Bridget Henley, MPH ’17, Mindwell makes plant-based foods, specializing in making high-protein plant-based jerky with no artificial flavors or ingredients. The company’s products are currently available in the Midwest in Plum Market, Dollop Coffee, and in Chicago Equinox locations at Wellness Grub cafes.
The company is growing and has plans to launch in a large regional grocery chain this fall.



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