PebblePost, a San Francisco and NYC-based creator of a programmatic direct mail platform, secured $25m in Series C funding.
The round was led by Advance Venture Partners (AVP), which joined prior investors that include RRE, Greycroft, Tribeca Venture Partners, strategic investors and angels and pioneers in digital media. In conjunction with the funding, David ibnAle, Managing Partner at AVP will join the PebblePost board of directors.
The company intends to use the funds to enhance its capabilities to convert shoppers into buyers with mail.
Led by Lewis Gersh, founder and CEO, PebblePost has created Programmatic Direct Mail®, which uses online interest and intent data to send meaningful mail that influences at-home purchase decisions and drives conversions across all transaction channels, online and physical.
Brands on the platform get the ability to run direct mail campaigns as they are used to running digital campaigns.
Since its founding, hundreds of brands across retail, travel, financial services, automotive, education and other verticals have used the company’s platform.