SamyRoad, a Madrid, Spain-based provider of an influencer marketing platform, closed a €1.4m financing round.
The round was led by the Inveready Technology Investment Group and Sabadell Venture Capital.
The company intends to use the funds to expand in Europe and Latin America.
Led by Juan Sanchez Herrera, CEO, Marta Nicolas, CMO, and Patricia Ratia, CFO, Samyroad provides an influencer marketing and visual storytelling platform
that allows brands to manage their marketing campaigns and measure their results.
The platform enables brands to identify the right influencers, create visual storytelling campaigns, manage them via a dedicated account executive, providing assistance through all the process: contracts, legal compliance, planning, editorial guidance and contingency management, compensation, logistical details, etc., and monitor results tracking performance considering 50+ parameters and analyzing 10+ data points
The company has helped clients in several sectors including Banking, Beauty, Fashion, Food & Drinks, Sports & Travel, Tech & Entertainment, Pharma. etc.