Dor, a San Francisco, CA-based foot traffic analytics company, closed its $8.5m Series A fundraising round.
Backers included Vertex Ventures, Conductive Ventures, AME Cloud Ventures, Zetta, Bolt and Precursor Ventures.
The company will use the funds to continue to expand operations and its business reach.
Led by Michael Brand, CEO and co-founder, and Gregg Golembeski, CTO and co-founder, Dor provides a foot traffic analytics platform, which identifies missed opportunities for sales and simplifies tracking marketing effectiveness in retail facilities.
The platform features ease of installation, battery-operated sensor and zero-calibration hardware.